public relations

My Interview with Susan Guillory, President of Egg Marketing

I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.

How Instagram Stories Are Changing PR Pitching And Media Coverage

Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.

What is Media Monitoring and Why Does it Matter?

“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.

5 Reasons Why PR will be More Stressful in 2018

USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

How to Boost PR Campaigns With Social Data

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.

Top 10 Marketing & Communications Posts of 2017

As we reflect on the previous year and continue to head into 2018, we've rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

7 Examples of Successful Press Release Boilerplates

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.

Bringing PR Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Media Databases Have Come a Long Way but Still Have a Long Way to Go

Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.

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