Apr 9, 2018
Recent partnership may raise more questions than provide answers. If you follow the marketing and advertising technology (Madtech) and public relations space, you might have read about […]
Mar 28, 2018
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
Oct 16, 2017
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Jun 16, 2017
Rebranding is a delicate task for brands who have a loyal customer following. Using Cision's rebrand as a backdrop, here's how PR pros can tell their best rebranding story.
Jun 6, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can't Afford to Ignore. Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
Jun 2, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
May 30, 2017
Jay Baer explains how to listen to customers and embrace complaints.
May 12, 2017
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
May 3, 2017
Airline brand executives are moving toward a better customer experience. Here's how you can do the same.
Apr 28, 2017
Video: Cision's CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
Apr 27, 2017
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here's how to use both together to improve your storytelling.
Apr 10, 2017
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 6, 2017
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Mar 28, 2017
We weren't kidding when we said we wanted to move fast! Today, we’ve announced the acquisition of Bulletin Intelligence, a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.