Apr 25, 2018
I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts, whitepapers, and web copy for small businesses and technology companies.
Dec 1, 2017
Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss.
Nov 2, 2017
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Oct 17, 2017
You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
May 24, 2017
A press release isn’t a tweet, a newsbite or factoid. It’s a press release. And it’s your story. Here is how you can tell it:
May 2, 2017
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
Apr 20, 2017
Why no one cares about your products' features and how to fix it.
Apr 18, 2017
Here are three tactics to help you get the most of your martech stack.
Apr 18, 2017
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.
Mar 30, 2017
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Feb 20, 2017
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
Feb 19, 2016
Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET.
Aug 7, 2015
Since the dawn of the Internet, the role of journalists and the state of the media have been in a constant […]
Jul 27, 2015
Instagram can provide myriad benefits to your brand...if you know how to use it. Get 10 Instagram PR and marketing tips from the industry's top minds.
May 1, 2015
Mobile madness has besieged our culture completely. As the Pew Research Center’s report on U.S. Smartphone Use in 2015 indicates, two […]