Upgrade Your PR Strategy with Cision’s PR Starter Kit
Although the tools and technologies in PR are constantly changing, the fundamentals stay the same. It’s imperative you remain agile, actively collaborate with your team, and thoroughly plan your PR and marketing efforts. These elements paired with an understanding of the tactics that help you garner positive attention for your brand, will build recognition, earned media coverage, and engagement.
What can you do to meet the challenge and accomplish goals like increasing awareness, engagement and media coverage?
- Review the basics of PR.
- Attract coverage with well-written press releases.
- Engage the media by building a digital newsroom.
- Drive greater campaign effectiveness and results through measurement.
Read the complete white paper to strengthen your core PR skillset.