As the media contends with constant accusations of fake news, anti-media sentiment, and an overwhelming supply of competing content, it’s becoming much more difficult for professional journalists and influencers to be heard.
We surveyed 1,355 journalists from across six countries on their perception of the media and communications industries to craft the State of the Media Report 2018.
Read the full report to discover key takeaways and insights that’ll bolster your communications strategy, including:
- Being accurate is more important than being first.
- Journalists are concerned about fake news and trust in the media.
- Reporters and editors still trust the press release the most.
- PR professionals are being asked to provide accurate, newsworthy information.
Position your brand to stop reacting to shifts in the media landscape, and discover what’s trending in 2018 so your PR and marketing campaigns are proactive, innovative and engaging. View the in-depth report today.