When a crisis arises, Cision Global Insights helps gauge the impact on your brand, monitor consumer reaction and identify potential crisis mitigation paths.
Identify a crisis in the making
Social media informs traditional media, and traditional media powers social. Cision analysts’ holistic, omni-channel approach spots emerging issues on social before a crisis develops or escalates.
Understand the evolution
Across social and traditional media channels, we help you pinpoint damaging aspects of the situation, from the voices involved to specific escalation points. An educated crisis management strategy allows organizations to more effectively move to crisis resolution.
Mitigate the damage
An effective crisis response is both consistent and nimble. Cision’s analysts work with your teams to identify messaging that resonates, as well as the channels where it has the strongest impact.