The 2018 State of the Media Report Download Now
Comms Best Practices
Apr 11, 2018
Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.
Apr 3, 2018
Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.
Apr 2, 2018
Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.
Mar 20, 2018
Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]
Mar 19, 2018
IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer. (Read: All my […]
Mar 14, 2018
As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.
Mar 8, 2018
Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.
Mar 7, 2018
USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation.
Mar 5, 2018
Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]
Feb 26, 2018
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
Feb 19, 2018
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.
Feb 14, 2018
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Feb 13, 2018
There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.
Feb 12, 2018
Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.
Feb 6, 2018
Social selling is a special art that brings the community of social media to online brands to help build customer […]