Comms Best Practices

How Instagram Stories Are Changing PR Pitching And Media Coverage

Learn how Instagram Stories creates a new opportunity for brands to connect with influencers and promote products in a way that natural and effective.

4 Valuable Tips for Marketers to Help Understand Diverse Audiences

Learn about four easy ways marketers can learn about their customers on a deeper level to find the very best strategies for engagement.

5 Ways to Refresh Your News Release Strategy

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements.

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

How to Get Invited to a Conference as a Social Influencer

IBM recently invited me to attend to its Think 2018 event as a VIP Social Media Influencer.  (Read: All my […]

6 Tips for Marketers on St. Patrick’s Day

As with any marketing campaign, the key to success is research. Tying campaigns around holidays is always a great way to gain some traction, but to ensure that effort pays off a little research goes a long way.

Who Runs the World? A Spotify Playlist for Women in PR

Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.

5 Reasons Why PR will be More Stressful in 2018

USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation.

10 Tips to Activate Employees on Social Media

Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

How to Integrate Social Into Media Relations Campaigns

There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.

The Power of the African-American Audience

Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.

How to Use Social Selling to Build a Positive Brand Message

Social selling is a special art that brings the community of social media to online brands to help build customer […]

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