The 2018 State of the Media Report Download Now
Cision Product News
Mar 21, 2018
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol As a PR […]
Mar 13, 2018
Web analytics are a key component in understanding when PR and comms efforts are leading to conversions on brand websites. From traffic to revenue, web analytics provide a clearer picture of how audiences and consumers engage with websites, and prove ROI.
Mar 12, 2018
The official launch of a new partnership between Cision and MediaMath now connects paid and owned media efforts to not only drive better marketing results but to reach consumers across every channel.
Mar 6, 2018
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
Mar 2, 2018
While the Cision® brand is most often associated with the PR industry’s leading software platform, Cision’s Government Relations & PAC […]
Feb 28, 2018
Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric.
Jan 30, 2018
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
Jan 29, 2018
When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. When PR managers compete for budget, resources and recognition for their earned media activity against colleagues representing paid and owned media — the field is slanted against PR.
Jan 16, 2018
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.
Jan 10, 2018
Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]
Dec 15, 2017
You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]
Dec 12, 2017
News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. […]
Dec 6, 2017
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Nov 28, 2017
Why should small businesses invest in a media database and earned media overall? Read on to find out.
Nov 27, 2017
In this video, Baer looks at a problem that plagues the industry — earned media attribution.