Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017. But how has the media responded and how do these trends affect your communications initiatives? Find out by reading Cision’s 2018 State of the Media Report and learn whether journalists feel these trends have impacted their relationship with PR. The report, which delivers insights collected from 1,350 influencers from around the globe, also touches on the rising use of artificial intelligence in reporting and graphics creation, and the impact of “smart” technology on news consumption and creation. Discover what’s trending in 2018.

2018 State of the Media Infographic.png

 

About Annemaria Nicholson

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.